Here are five ways business owners can derive value from their Chilliwack Chamber of Commerce membership:
One of the very first challenges new business owners face is quickly spreading the word about their venture. Did you know that the Chilliwack Chamber of Commerce offers our members space on the Chamber's website for a nominal fee? Aligning your company with the Chamber website is a strategic move that allows you to share in the large number of community visits it generates.
The Chilliwack Chamber of Commerce membership includes your own online directory listing, hard copy directory listing, and now available, a VIP enhanced directory profile page on the Chamber website.
Most 'how to' articles regarding free publicity tell you to develop relationships with local reporters so that they will publish news about your company. At the Chamber, no such effort is needed. One of its services is publishing news about its members’ companies and promoting their events—on our website, in a newsletter or at our monthly Chamber Connections. Inform the Chamber of what's new at your company.
The Chilliwack Chamber of Commerce provides many opportunities for members to give presentations that introduce themselves and their businesses to fellow members and the community.
Speaking formats vary from one-minute 'info-commercials' you give about your business, to 30-minute presentations at a Lunch and Learn, Chamber Connections or Chamber Luncheons. These opportunities allow you to provide in-depth information about your company. Other opportunities can include serving on expert panels at seminars or committees.
One of the benefits of these speaking opportunities is that they are in front of 'safe' audiences. That means the room is full of people just like you, and they will be supportive. As businesspeople, they appreciate the pressure of giving a presentation, and they understand that everyone is there to network and advertise their services.
You spend a large part of your day chasing down sales leads. Why not entice them to come right to your front door? Hosting an after-hours chamber networking event is an excellent way to attract throngs of potential sales leads right to your own location. After-hours Connections functions are typically more social than strictly sales-oriented daytime events, but the acquaintances you make can be invaluable.
Don't have adequate space for guests or you work out of a home office? Not a problem. Many small businesses partner with another Chamber member to host after-hours gatherings. That still gives you the desirable host privileges. Hosts of after-hours networking typically get advertising signage, recognition by the chamber, and an opportunity to address attendees directly and share some information about their company.
Attach your business name to the annual Business Excellence Awards and Business on the Green Golf Tournament through sponsorship. These events are high profile in the community at large. Having your business name visibly attached in the form of sponsorship gets you in the ‘public eye’ for a prolonged period through many advertising venues. Be seen as a vital part of the vibrant business community of Chilliwack.